I’m a brand and creative strategist with 5+ years of experience across high-growth startups, including Frive and Spacegoods. My work sits at the intersection of brand, content, and performance, from leading multiple rebrands to building creative systems that scale across paid and organic channels.

I’m particularly interested in the idea that all creative ladders back to brand, and how strong, consistent narratives can drive both long-term equity and short-term performance. I enjoy solving creative problems, testing new formats, and pushing ideas beyond the obvious.