Spacegoods

Spacegoods is a functional wellness brand built around Rainbow Dust, its hero mushroom coffee blend. I joined at a pivotal moment, the brand had strong product-market fit but needed a creative language that could scale.

My work spanned two interconnected areas: building a paid social creative system that could perform and evolve, and contributing to a rebrand that gave the brand a sharper, more ownable identity.

Paid Social & Creative Strategy

I led creative strategy across paid social, working closely with the performance team to develop concepts, briefs, and ad formats that balanced brand integrity with conversion. A big part of the role was identifying what made Spacegoods feel different, and finding ways to express that in scroll-stopping formats without losing the warmth and curiosity that sits at the heart of the brand.

Video samples

Rebrand

Alongside the performance work, I was involved in the rebrand, translating a refreshed brand direction into creative that felt consistent across touch points. That meant thinking not just about how things looked, but how the visual and verbal identity worked together to tell a coherent story.