FeastBox is a recipe box for ambitious cooking made simple. It was in need of a rebrand as it wanted to move towards a premium audience and look the part. We had engaged with an external brand agency &Smith to help with the rebrand messaging and design that took the brand to the next level.
In collaboration with the CEO and CMO of FeastBox, I built a renewed content strategy and tone of voice for FeastBox, taking into account the messaging the positioning done by the brand agency.
As a ‘brand police’ and sustainability advocate, I was very interested in being involved in the rebranding of FeastBox’s packaging, in collaboration with the operations team and in-house designer, I was involved in the rebrand materials and design decisions as well as helping out with the graphic designs themselves using Adobe Indesign and Illustrator when needed.