Red Rickshaw specializes in sustainably sourced world ingredients. The reasoning behind a rebrand was they had been initially an Indian-based Asian grocer, who are now looking to transition to other cuisines, pivoting to become the home of the hard-to-find ingredients. This was with the help of an external brand agency &Smith to find our new positioning.
In collaboration with the CEO and CMO of FeastBox, I built a renewed content strategy and tone of voice for Red Rickshaw alongside our in-house copywriter and designer.
As Red Rickshaw’s new brand outlook is looking to inspire the home cooks of the UK, video content was a huge priority. I helped produce and lead shoots done in-house. I was involved in shooting the videos with our development chef as well as the post-production editing for the formats needed. This was all aligned with the content strategy created prior as well as aligning with any current campaign work going on at any given time.